Comments on: Things I hate #1 http://www.jaydenandcrusader.com/2009/01/26/things-i-hate-1/ The Ensuing Tales of Jayden and Crusader Tue, 07 Feb 2012 19:38:02 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Crusader http://www.jaydenandcrusader.com/2009/01/26/things-i-hate-1/comment-page-1/#comment-140 Crusader Fri, 30 Jan 2009 20:15:52 +0000 http://www.jaydenandcrusader.com/?p=316#comment-140 Made me remember them, perhaps. But their primary motive is still to get me to purchase their goods and the only thing I have ever bought as a result of advertising is Mars Planets. Perhaps when I am doing the shopping I will buy a brand I recognise rather than one I do not but I always buy the same products, so it hardly matters. My shopping habits have not changed. I agree to the irony, I do remember them. But adverts should not be this way, this is more what I am trying to say. Products from adverts that I dislike I got out of my way to avoid. It's a shame, because I liked eating at Burger King, for instance. Products should be clear and informative. Nothing more. In my opinion. Made me remember them, perhaps. But their primary motive is still to get me to purchase their goods and the only thing I have ever bought as a result of advertising is Mars Planets. Perhaps when I am doing the shopping I will buy a brand I recognise rather than one I do not but I always buy the same products, so it hardly matters. My shopping habits have not changed.

I agree to the irony, I do remember them. But adverts should not be this way, this is more what I am trying to say. Products from adverts that I dislike I got out of my way to avoid. It’s a shame, because I liked eating at Burger King, for instance. Products should be clear and informative. Nothing more. In my opinion.

]]> By: Database http://www.jaydenandcrusader.com/2009/01/26/things-i-hate-1/comment-page-1/#comment-139 Database Fri, 30 Jan 2009 19:15:24 +0000 http://www.jaydenandcrusader.com/?p=316#comment-139 See, one of the first things I learnt in Media Studies is that adverts are not trying to sell you things. They are there to inform you of a product - and if the advert is good (or bad!), you'll remember the product. So next time you're in Ye Olde Supermarkete, you'll recognise, say, the Marmite jar sitting on the shelf - and then it has your attention, even if only for a little while, so you may decide that you actually want the Marmite. Another thing successful adverts do well is exactly what you mentioned - make you think that your life isn't somehow complete without their product. Especially for more expensive stuff like cars or perfume. I have a diagram somewhere listing the various ranges and statuses adverts target - ranging from the basest life essentials such as eating and sleeping, all the way up through romance (a popular one), love, children, all the way up to things like fame and fortune. And damn, it works. The irony of it is that the fact that you are ranting about these adverts... simply proves that they work. You've had 'em stuck in your brain long enough to rant about them. You remember various things - even if they're just snippets - that these adverts have given you. And so, they're all successful. (However, having a Twitter-like feed of adverts rather than a big long 30-second spiel would be much better. Print adverts are so much better in this respect - you can ignore 'em.) See, one of the first things I learnt in Media Studies is that adverts are not trying to sell you things. They are there to inform you of a product – and if the advert is good (or bad!), you’ll remember the product. So next time you’re in Ye Olde Supermarkete, you’ll recognise, say, the Marmite jar sitting on the shelf – and then it has your attention, even if only for a little while, so you may decide that you actually want the Marmite.

Another thing successful adverts do well is exactly what you mentioned – make you think that your life isn’t somehow complete without their product. Especially for more expensive stuff like cars or perfume. I have a diagram somewhere listing the various ranges and statuses adverts target – ranging from the basest life essentials such as eating and sleeping, all the way up through romance (a popular one), love, children, all the way up to things like fame and fortune. And damn, it works.

The irony of it is that the fact that you are ranting about these adverts… simply proves that they work. You’ve had ‘em stuck in your brain long enough to rant about them. You remember various things – even if they’re just snippets – that these adverts have given you. And so, they’re all successful.

(However, having a Twitter-like feed of adverts rather than a big long 30-second spiel would be much better. Print adverts are so much better in this respect – you can ignore ‘em.)

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